Viral marketing has changed and rocked the advertising world for a few years now. the success of few ads have got many companies thinking about having one. The viral strategy is just like the computer virus works. It transforms itself from one system to another to thousands of site subscribers. A well-implemented viral marketing strategy can boost the web traffic to be significant.
Things that need to be taken into account while developing a viral strategy proper language needs to be used to impress the reader, anchor text can be used to increase web traffic to the website. another tool that can help write a proper article is the author box. There have been many new innovations and strategies employed by different companies in search for a solution to increase the web traffic but the most successful have been able to do so, relying on simple practice of email newsletters.
Having created news letters that suit the requirements of the subscribers which specifically target the expectations of the readers is best method. The more accessible information can be shared, the more rapidly it will be spread. Submit your news on the social networking and bookmarking sites such as StumbleUpon and Digg. They have established niche communities. Find yours. Submit articles, make comments on other stories, be seen, be heard, and be out there.
The tables have turned with the evolution of the Internet. The power has shifted from the marketer to the consumer. Within a matter of seconds, their opinions and voice are spread rapidly throughout the world by one single email.
The viral effect can be amazing to see happening and it does make you realize that there is a big world out there that wants to get in touch with you.
May 10, 2011 | Categories: eMarketing | Tags: brand, business, customers, facebook, marketing, media, newsletters, PR, print, social media, strategy, viral ads, viral marketing, website, website traffic | 2 Comments
One question asked by new business owners is “how to increase traffic to my website” this million dollar question which needs to be answered so that business gets successful. One may say an advertising campaign may help, well it will but there are certain methods which will help website owners.
- Constantly create and update the website
Visitors need information and they need it fresh and new content to visit the website and learn interesting facts or purchase items of the website.
- Offer free newsletters
Again a free newsletter which a visitor to the website has subscribed can contain a lot of information which is beneficial to the visitor. Information about latest product additions and valuable tips and solutions can get customers to visit the website for an actual experience from reading from the newsletter to the website. Newsletters can also help in capturing leads through names and email addresses which is valuable to the business owners.
- Optimize the website for search engines
Search engines are a great source to get free website traffic. Optimizing the website with the right keywords is highly recommended specially with the ones through the potential customers are likely to use to find the business.
- Making use of Social networking sites
Millions of people are turning towards Facebook and Twitter to exchange ideas and information. Setting up accounts with these networking sites helps getting free traffic by sending out messages to all the followers.
- Writing articles and sending them to article directories
Article marketing is popular and effective means of promoting you website. There are many article directories on the internet which accept articles which can be distributed to other website seeking content. This method also shows the expertise and knowledge about the business and this helps gain trust among potential customers.
A lot of effort goes into developing a website and more effort goes in promoting a website. The ability of a business to get free traffic into their website does determine long term plans of the business.