As the genius Steve Jobs finishes his chapter questions arises on whats gonna happen to our favourite Apple… well nothing much its gonna make more products and keep making them as long people would love them adore them and buy them.
Speaking about new products everybody was anxiously waiting for Iphone 5 and what people got was the iPhone 4S a higher and a better version of the best iPhone ever iPhone 4( its gonna get better as time passes). Apple sent out numerous invitations to members of major media outlets for a media event that was scheduled for October 4th. Tim Cook, the Chief Executive of Apple, lead the meeting. The invitations were sent out with the headline “Let’s talk iPhone” so we knew there would be some major next-generation iPhone discussion set to happen.. this step by Apple let everyone believe that iPhone 5 is not too far from reach but alas that did not happen.
Ever realised the iPhone is the only Phone one whose model numbers are so simple. 2g, 3g, 4, now 4s n then 5….Who gave these numbers to the iPhone.. Steve, Apple Inc or lets just say Bloggers, people talking technology, or it can be you or me. when the first iPhone came out it was called “iPhone” it was not given any number. lets be fair and say it was the 1st generation iPhone and usually 1st generations do not have numerical value associated to it. Then came iPhone 3G, why 3G because it was 3G enabled. the 1st one was not. then comes the 3Gs a faster version of 3G. the ‘s’ in the 3Gs stands for speed. I personally thought it was for Superior. the 3Gs was not different from the 3G at all well except for the speed and other minor thing like the camera and video recording. Surprising after all this the 1st generation iPhone got a number calling it 2G.
Now comes the numbers game. Gizmodo the gadget website had released a report saying they had purchased an iPhone prototype for $5000, and furthermore, had conducted a product tear down of the device. a prototype reported to be lost by a Apple employee, Now when Gizmodo found this phone did it come with a box saying it was iPhone 4.. NO OBVIOUSLY NOT.. the number was just an assumption which everyone did when they knew there was another one due soon… Apple did a clever thing of keeping the name whatever people thought of assumed it to be after all the phone was a success even before it was out.
Similarly there was a hype about iPhone 5 but very few thought about iPhone 4s.. the is very good move by Apple but not letting the target market think they are predictable which they would be if the Iphone 5 was out.
I personally think that the further models would not have a particular number associated to it but will have a feature based or a technology based name, After all iPhone was just a name for a particular model of mobile phone it was not the company name like its other counterparts. but again I am no one who would comment but just another iPhone lover and its target market.
I would like to finish this post by paying tribute to the Genius Steve Jobs by this quote
“Chairman Steve Jobs introduced numerous revolutionary changes to the information technology industry and was a great entrepreneur. His innovative spirit and remarkable accomplishments will forever be remembered by people around the world.”
-Samsung CEO Choi Gee-sung-
Search is an option which has changed our lives in many ways. The approach towards many things has changed and we can’t think of living without a Search option on the internet. Now business have taken totally different advantage altogether, finding new ways to promote their business. If you do a search in Google for your keyword, you will notice the results are split into two sections: Sponsored Listings (along the top and down the right hand side), and the Free Results (also called the Organic Results) down the main centre of the page. The Sponsored Listings are paid advertisements, and the Free Results are the results from the search engine database.
Search engine marketing involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.
In Long term it is difficult to guarantee a top position. A lot of work time and effort is required in this process. Website coding is one in which your site is optimised and also increasing the number of inbound links to your website (link popularity), which is also crucial for high search engine ranking.
Because it can take quite some time for changes to take effect, it can often take 3-6 months of work (or even more for new sites) before you begin to see noticeable changes. The long term benefits, however, are very good, because your site is then much better positioned in the free search results, which then provides ongoing free traffic well into the future.
For short term if businesses need to be on the first page of results immediately, then you can take out sponsored listings (called Google Adwords). There are several ways of doing it. One way is pay per click. It is literally free to list your ad in first page of the results but the business needs to pay for per click ad visited. The amount usually depends upon what is specified. Ads are usually ranked according to bid price (although other factors are involved).
The advantage of Google Adwords is that you can be on the first page of results very quickly. The disadvantage is that the benefits are short term. As soon as you stop spending, your ads come offline.
So depending upon your business you need choose which approach would you choose for your business. Option one which is long term provides better results on the long run. Where as option 2 which is short term provides instant results and also a good option for a particular segment.
What method would choose for your business…???