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Posts tagged “business

How Viral Marketing Strategy Can Increase Site Traffic?

Viral marketing has changed and rocked the advertising world for a few years now. the success of few ads have got many companies thinking about having one. The viral strategy is just like the computer virus works. It transforms itself from one system to another to thousands of site subscribers. A well-implemented viral marketing strategy can boost the web traffic to be significant.

Things that need to be taken into account while developing a viral strategy proper language needs to be used to impress the reader, anchor text can be used to increase web traffic to the website. another tool that can help write a proper article is the author box. There have been many new innovations and strategies employed by different companies in search for a solution to increase the web traffic but the most successful have been able to do so, relying on simple practice of email newsletters.

Having created news letters that suit the requirements of the subscribers which specifically target the expectations of the readers is best method. The more accessible information can be shared, the more rapidly it will be spread. Submit your news on the social networking and bookmarking sites such as StumbleUpon and Digg. They have established niche communities. Find yours. Submit articles, make comments on other stories, be seen, be heard, and be out there.

The tables have turned with the evolution of the Internet. The power has shifted from the marketer to the consumer. Within a matter of seconds, their opinions and voice are spread rapidly throughout the world by one single email.

The viral effect can be amazing to see happening and it does make you realize that there is a big world out there that wants to get in touch with you.


Using blogging software to create website

Setting up a website might be a very technical thing to for one to do. Since now it’s the most import thing for a business to set up it has to be done well. A good website reflects and says a lot about the companies.

A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements, FAQ, customer support, description of features etc. is all handled in a snap. And more importantly it does not even look like a conventional blog site, the structure of the site is just like a normal website but in a way have all the benefits of a blog with having RSS feeds, visits from search engines as well as indexing.

The blog is embedded into the website seamlessly, and retains the ease and functionality of a blog, without looking like one. The site retains all the benefits of a blog – easy, frequent updates, a conversational tone, the ability to interact with site visitors and customers right on the site, and the ability to use pinging and blog directory announcements, etc.

One of the basic differences between blogs and websites is that blogs are dynamic whereas websites are usually static. Bloggers update their blogs frequently and thus new posts are added to the blog which show publishing dates some where near the title. You can easily use blogging platforms like Blogger.com to create a blog with unlimited space and bandwidth. On the other hand, if you want to start a website with a new domain and host it may cost some dollars per month, depending upon the bandwidth usage.

Search Engine Ranking: Long Term Or Short Term?

Search is an option which has changed our lives in many ways. The approach towards many things has changed and we can’t think of living without a Search option on the internet. Now business have taken totally different advantage altogether, finding new ways to promote their business. If you do a search in Google for your keyword, you will notice the results are split into two sections: Sponsored Listings (along the top and down the right hand side), and the Free Results (also called the Organic Results) down the main centre of the page. The Sponsored Listings are paid advertisements, and the Free Results are the results from the search engine database.

Search engine marketing involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.

In Long term it is difficult to guarantee a top position. A lot of work time and effort is required in this process. Website coding is one in which your site is optimised and also increasing the number of inbound links to your website (link popularity), which is also crucial for high search engine ranking.

Because it can take quite some time for changes to take effect, it can often take 3-6 months of work (or even more for new sites) before you begin to see noticeable changes. The long term benefits, however, are very good, because your site is then much better positioned in the free search results, which then provides ongoing free traffic well into the future.

For short term if businesses need to be on the first page of results immediately, then you can take out sponsored listings (called Google Adwords). There are several ways of doing it. One way is pay per click. It is literally free to list your ad in first page of the results but the business needs to pay for per click ad visited. The amount usually depends upon what is specified. Ads are usually ranked according to bid price (although other factors are involved).

The advantage of Google Adwords is that you can be on the first page of results very quickly. The disadvantage is that the benefits are short term. As soon as you stop spending, your ads come offline.

So depending upon your business you need choose which approach would you choose for your business. Option one which is long term provides better results on the long run. Where as option 2 which is short term provides instant results and also a good option for a particular segment.

What method would choose for your business…???