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Posts tagged “brand

iPhone 5 n few more to come…!!


As the genius Steve Jobs finishes his chapter questions arises on whats gonna happen to our favourite Apple… well nothing much its gonna make more products and keep making them as long people would love them adore them and buy them.

Speaking about new products everybody was anxiously waiting for Iphone 5  and what people got was the iPhone 4S a higher and a better version of the best iPhone ever iPhone 4( its gonna get better as time passes). Apple sent out numerous invitations to members of major media outlets for a media event that was scheduled for October 4th. Tim Cook, the Chief Executive of Apple, lead the meeting.  The invitations were sent out with the headline “Let’s talk iPhone” so we knew there would be some major next-generation iPhone discussion set to happen.. this step by Apple let everyone believe that iPhone 5 is not too far from reach but alas that did not happen.

Ever realised the iPhone is the only Phone one whose model numbers are so simple. 2g, 3g, 4, now 4s n then 5….Who gave these numbers to the iPhone.. Steve, Apple Inc or lets just say Bloggers, people talking technology, or it can be you or me. when the first iPhone came out it was called “iPhone” it was not given any number. lets be fair and say it was the 1st generation iPhone and usually 1st generations do not have numerical value associated to it. Then came iPhone 3G, why 3G because it was 3G enabled. the 1st one was not. then comes the 3Gs a faster version of 3G. the ‘s’ in the 3Gs stands for speed. I personally thought it was for Superior. the 3Gs was not different from the 3G at all well except for the speed and other minor thing like the camera and video recording. Surprising after all this the 1st generation iPhone got a number calling it 2G.

Now comes the numbers game. Gizmodo the gadget website had released a report saying  they had purchased an iPhone prototype for $5000, and furthermore, had conducted a product tear down of the device. a prototype reported to be lost by a Apple employee, Now when Gizmodo found this phone did it come with a box saying it was iPhone 4.. NO OBVIOUSLY NOT.. the number was just an assumption which everyone did when they knew there was another one due soon… Apple did a clever thing of keeping the name whatever people thought of assumed it to be after all the phone was a success even before it was out.

Similarly there was a hype about iPhone 5 but very few thought about iPhone 4s.. the is very good move by Apple but not letting the target market think they are predictable which they would be if the Iphone 5 was out.

I personally think that the further models would not have a particular number associated to it but will have a feature based or a technology based name, After all iPhone was just a name for a particular model of mobile phone it was not the company name like its other counterparts. but again I am no one who would comment but just another iPhone lover and its target market.

I would like to finish this post by paying tribute to the Genius Steve Jobs by this quote

“Chairman Steve Jobs introduced numerous revolutionary changes to the information technology industry and was a great entrepreneur. His innovative spirit and remarkable accomplishments will forever be remembered by people around the world.”
-Samsung CEO Choi Gee-sung-

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How Viral Marketing Strategy Can Increase Site Traffic?


Viral marketing has changed and rocked the advertising world for a few years now. the success of few ads have got many companies thinking about having one. The viral strategy is just like the computer virus works. It transforms itself from one system to another to thousands of site subscribers. A well-implemented viral marketing strategy can boost the web traffic to be significant.

Things that need to be taken into account while developing a viral strategy proper language needs to be used to impress the reader, anchor text can be used to increase web traffic to the website. another tool that can help write a proper article is the author box. There have been many new innovations and strategies employed by different companies in search for a solution to increase the web traffic but the most successful have been able to do so, relying on simple practice of email newsletters.

Having created news letters that suit the requirements of the subscribers which specifically target the expectations of the readers is best method. The more accessible information can be shared, the more rapidly it will be spread. Submit your news on the social networking and bookmarking sites such as StumbleUpon and Digg. They have established niche communities. Find yours. Submit articles, make comments on other stories, be seen, be heard, and be out there.

The tables have turned with the evolution of the Internet. The power has shifted from the marketer to the consumer. Within a matter of seconds, their opinions and voice are spread rapidly throughout the world by one single email.

The viral effect can be amazing to see happening and it does make you realize that there is a big world out there that wants to get in touch with you.


Paid vs. Earned Media


One of the benefits of digital media that it can be tracked, which means measurability. So, how does earned media measure up against paid media, and vice versa?

The terms earned, owned and paid media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today.

In Paid media a brand pays to leverage a channel. An example of paid media is display ads, paid search and sponsorship. Analytics packages tell you about what a visitor does once she comes through to your website. Your ad server tells you a bit more about what happened before that visit.

Many people are predicting the end of paid media (aka advertising). However, that prediction may be premature as no other type of media can guarantee the immediacy and scale that paid media can. However, paid media is shifting away from the foundation and evolving into a catalyst that is needed at key periods to drive more engagement.

Post click and view tracking allows for true measurement of a campaign – it’s all about knowing what happens after the click. By placing tracking code on the conversion pages of the destination website, conversions can be tracked by placement. Sophisticated ad servers also allow for cross channel tracking. Using this technology, we can gauge how display campaigns support search, for example, and the true value of the various elements of campaigns can be evaluated.

Earned media is when customer becomes the channel itself. “Earned media” is an old PR term that essentially meant getting your brand into free media rather than having to pay for it through advertising. However the term has evolved into the transparent and permanent word-of-mouth that is being created through social media. You need to learn how to listen and respond to both the good and bad as well as consider when to try and stimulate earned media through word-of-mouth marketing.

Earned media has the merit of third-party credibility, and it reaches people when they are opted in and value the information. Media coverage in the right publications is still the single most effective tool to raise brand awareness.

With paid media being largely ineffective and earned media facing the growing irrelevance of traditional media in face of burgeoning social media, brands pursue the avenue of becoming media companies in their own right. Bypassing traditional media channels, they either set up their own TV channels, print publications (corporate publishing), or blog networks


Ultimately, your tracking solution should allow you to not only compare your earned media vs. your paid media, but to see the effect that they have on each other (and of course on your search traffic). Instead of merely looking at the most recent source of a visit to your site, a multi-touch attribution model allows you to see what effect different media have on a series of visits to your website.